Blogging is now becoming the latest trend. Either everyone has already got blogs of their own or is trying to get one started. People create blogs for a variety of reasons. Some do it to earn money, while others are using it to express their opinions themselves or demonstrate their knowledge on a certain topic. Many others make it an advertising medium, while others are doing it solely to have fun.
Whatever be your reason, the fact is that blogging is a national, or rather an international phenomenon. If you are new to blogging, one of the most crucial decisions to take is whether or not to go with an unpaid hosted blog or opt for self-hosted blogs.
Why is that so important it is a good question. It’s vital due to a myriad of reasons. First, it is important to understand the difference between the two.
A blog hosted free of charge is one where you sign up with an existing service for blogs, and they’ll set up an account at no cost that you can use straight away. Although they are great for novices However, you may encounter difficulties with it once you’re more experienced and experienced. Some of their most basic features can be limiting.
For example, you can’t profit from the majority of blogs for free. Banners and other ads are not allowed. However, there are paid upgrades available for features like domain names as well as a custom CSS design, extra space as well as uploading audio and video files.
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Self-hosted blogs implies that you’ve bought your own web hosting as well as your own domain, and installed the blogging software you prefer with a variety of options available (content management programs or services). You have more control over the layout and content of your website.
Pros and cons of a blog for free
This is great for beginning bloggers who are testing the waters to figure out what they need to know about running a blog as it is completely free. Free hosted blogs are perfect for amateur bloggers, who blog for the sole purpose of having amusement and sharing experiences.
There is no need for technical skills to set up and run a free blog because the blogging service manages all the technical tasks on the backend. You can also pick from predefined templates, which means you don’t require any technical expertise to install themes or plug-ins.
Pros and cons of self-hosting blogs
Self-hosting blogs give the blogger more control over the appearance and content of their blog. It’s more versatile. Apart from adding pre-made theme and all the plugins you need, you can choose to install your own themes. Self-hosted blogs are ideal for brand building.
They give you more visibility. If you’re looking to use a blog for promotion of your business or product or service, you will be able to achieve this purpose better if you have a self-hosted website. A domain with your own name increases your visibility because it provides greater SEO (SEO) as compared to free-hosted blogs.
Most self-hosted blogging services are built on open source CMS, meaning that they’re constantly being updated. Domain names cost less than $10 annually and one can obtain a reliable shared hosting service for $7 to $10 per month. So why wouldn’t a professional blogger or a writer for any type of organization opt for a self-hosted blogs?
Pros and cons of hosting for free on a blog
The downside is that the blogger has to accept some terms of the service prior to being able to utilize the service. If a blogger does not abide by these terms they are at possibility of having their service shut down.
It is difficult to recover items once they are lost. Furthermore, the no-cost templates that are available can be restricting. It may be necessary to hire an HTML proficient person to personalize your blog according to your requirements.
The biggest disadvantage lies in the fact that your blog, run by you, on an unpaid hosted website, doesn’t belong to you. All the content is added to, indexed and crediting the free blog site and not considered content to the main company website. The best possible thing you’ll be able to do is to add back-links back to your company’s site within your site’s blog. However, this won’t grant your main site any SEO advantages.
Pros and cons of self-hosting blogs
One of the drawbacks is the price, however this shouldn’t be too bad if the right blogging software is chosen. In the long run, the expenses can be offset if the proper blogging strategy is implemented.
Another thing to consider is that running self-hosted blogs will require a person to be proficient in HTML. But the majority of CMS offer an inbuilt visual editor. And with some exploration and playing with the backend, acquaintance with the blog service will be acquired in time.
In conclusion, if you have any aspirations of expanding your blog beyond its phase of an hobby or if you are blogging for a professional business it is best to start with a self hosted website. If you’re planning to move from a free hosted site to a fully hosted site in the future it is preferential to skip the whole hassle of transitioning and begin with a self hosted blog.
SEO should be considered when you decide which option to choose. In the end, the goal must be to increase brand visibility, whether you choose the free option or self-hosted option.